SPEC · concept film
Brand films for e-commerce brands & agencies · Cinema + AI

Only you'll know it's AI.
(Well, you and us.)

Cinema-grade commercials, made with AI and finished by hand. See the look in 24 hours — don't love it, full refund. From $2,500.

This film is
100% AI-generated.No car. No road. No shoot.

Cinema-grade video.
AI, orchestrated by humans.

scroll to drive
Up to 3 days
from approved script to first cut
25 years
of experience behind every project
No set
no crew, no shoot

The finish behind these brands.

Clientes LunaFilms
Clientes LunaFilms
AI Production

Wise Up · Conquer · Opticalia · Toyota

Editorial & post-production

Coca-Cola · Guaraná Kuat · Sprite · Sonho de Valsa
Agência David · Hogarth · WPP Ogilvy Brasil

Editing, color and finishing delivered through Hogarth / WPP. AI films delivered to businesses in Miami, Boston and Columbus, OH.

What clients say

Not demos.
Delivered.

ME
Maria Eduarda Smolarek — Branding Coordinator, Conquer
“Our CMO loved the videos! Approved! Thanks for the work.”
Original WhatsApp message, in PortugueseOriginal message · WhatsApp, in Portuguese
JC
Julia Callegari — Wise Up (2025–2026)
“You're doing excellent work.”
Original WhatsApp message, in PortugueseOriginal message · WhatsApp, in Portuguese
Maria Fernanda Gonzaga — Opticalia Brasil
“It turned out so good — you nailed it! Even our own designer said it was excellent, and that he couldn't make it like that.”
Original WhatsApp message, in PortugueseOriginal message · WhatsApp, in Portuguese
Dr. Jorge Floriano — Lions Axis · Columbus, OH
“That stylized lion at the end is tremendously impactful.”
Original WhatsApp message, in PortugueseOriginal message · WhatsApp, in Portuguese
Stéfano Di Maro — artist, music video “Espelho da Vida”
“Sensational! What a vibe — I actually got emotional.”
Original WhatsApp message, in PortugueseOriginal message · WhatsApp, in Portuguese
How it works

Simple on your side.
Rigorous on ours.

1

Brief

A short brief about your brand and product.

2

Script + look · 24h

See your script and the look of your film before we produce a second of it.

3

First cut · up to 3 days

Version 1 of your film within 3 business days — often sooner.

4

Ready to run

Vertical and horizontal, with and without captions — ready for Meta, TikTok and YouTube.

Pricing

Clear packages.
No surprises.

Founding client rate — for our first 5 US brands, in exchange for permission to feature the film as a case study. 5 of 5 spots open
Launch Film
$3,500 $2,500

One hero film for a launch or an always-running ad.

  • One 30s film
  • 9:16 and 16:9 — with and without captions
  • Original music, cleared for paid ads
  • 1 round of revisions
  • First cut within 3 business days — often sooner
Campaign
$6,500 $4,900

A full set to test hooks and fill every placement.

  • 60s film + 30s, 15s and 6s cuts
  • 9:16 and 16:9, with and without captions
  • Original music, cleared for paid ads
  • 2 rounds of revisions
  • First cut within 5 business days
Always-On
$6,000 $4,500/mo

Fresh films every month so your ads never go stale.

  • 4 films of 30s a month, 9:16 and 16:9
  • Original music, cleared for paid ads
  • 2 rounds of revisions per film
  • Dedicated creative direction
  • Cancel anytime
Approve the look — or get your money back.

You pay a 50% deposit by card (monthly plans: first month). Within 24 hours you get the script and 4–6 styleframes of your film. Don't love the look? Full refund, no questions. Approve it, and we produce the film.

Terms & refund policy · Every package: script approved in writing before production · perpetual, worldwide license for all platforms including paid media · 50% deposit, 50% on delivery, paid by card via Stripe.

Your options

Three ways to
get a commercial.
Only one is both.

Traditional production

  • $15,000–$50,000 for a 30s spot
  • 4–8 weeks
  • Crew, cast, locations, reshoots
  • Every new version costs a new shoot

LunaFilms

  • $2,500 for a 30s film, vertical and horizontal
  • First cut within 3 business days — often sooner
  • Cinema-grade direction, color and score
  • Approve the look or get your money back

They sell a tool. We deliver the film.

Cheap AI freelancer

  • $20–$700 for 8–15 seconds
  • Looks like AI — and audiences notice
  • One format, one revision
  • No direction, no guarantee

Market ranges from public price lists and marketplaces, September 2026.

The difference

AI is the orchestra.
We're the conductor.

Sala de color grading — direção humana
01 — THE CRAFT

AI makes the image. Direction makes it sell.

Rhythm, color, intent. AI delivers the raw material; direction turns it into film. It's the layer people feel — even when they can't name it.

Estação de criação — o mundo inteiro na tela
02 — THE ADVANTAGE

Any scenario. Zero logistics.

Desert, Paris, New York. No flights, no locations, no cast. The whole world, available.

Suíte de finalização
03 — THE PROOF

The same hands that finish major campaigns.

Coca-Cola, Sprite, Guaraná Kuat: campaigns that went through our editing, color and finishing via Hogarth and WPP. National-campaign standard, dedicated to your brand.

Who it's for

Built for those who
play big.

E-commerce & DTC brands

Your product, in a real commercial

You run ads every week and compete with brands ten times your size. A campaign-grade film puts your product on their shelf — without a production budget.

Brands & marketing teams

Your campaign needs weight

Launches and ads at national-campaign standard — the film that sustains premium pricing and gets approved without debate. At the speed your media calendar demands.

Agencies

Your film supplier

You own the strategy and the account. We deliver the film at the standard your client expects, on schedule. Brief in, film out.

Questions

Frequently
asked.

If it's made with AI, will it look like "AI video"?

No. AI only generates the imagery. Editing, color grading, score and voiceover go through direction with 25 years of experience in advertising — that finishing is what removes the generic look and delivers cinema standard.

Will the film actually feel like my brand?

Yes. AI doesn't choose the style — direction does. Everything is calibrated to your tone, your colors and your audience, from script to finishing.

How long does it take?

24 hours for the script and styleframes. After you approve them, the first cut arrives within 3 business days (Launch Film) or 5 (Campaign) — often sooner.

What's the investment?

Launch Film $2,500 · Campaign $4,900 · Always-On $4,500/month — founding rates for our first 5 US brands (regular $3,500 / $6,500 / $6,000). Longer films and custom projects are quoted per brief.

What if I don't like it?

You see the script and 4–6 styleframes before we produce the film. If you don't approve the look, we refund your deposit in full. After approval, revision rounds are included: 1 on Launch Film, 2 on Campaign and Always-On.

Do you disclose that it's AI?

We're transparent with you: the film is made with AI. Platforms like Meta may add their own label to ads, and some places (like New York) require a notice when AI-generated people appear — we'll help you stay compliant. We never use AI-generated people as fake customer testimonials.

Who owns the film?

You get a perpetual, worldwide license to use the film on every platform, including paid media. We keep the right to show it in our portfolio.

How do I pay?

By card via Stripe: 50% to start, 50% on delivery.

Can you use my actual product?

Yes — send us photos and your product becomes the star of the film.

Do I need a crew, a location, or to be on camera?

No. No set, no cast, no shoot. You or your brand can appear in any scenario in the world, without leaving your desk.