LunaFilms Case Study · 2025
Case Study — AI Campaign

Wise UpAperto Campaign

150+ digital assets. 4 hero films. 4 formats each. A 60-piece offline expansion delivered in under 33 hours. Zero crew. No set. All AI.

150+
Total assets
delivered
4
Hero films
built from zero
33h
60 offline pieces
turnaround
0
Revisions on
last 3 films
01

The Brief

Client

Wise Up — one of Brazil's leading English language learning platforms, part of Wiser Educação S.A.

Campaign

"Aperto" — a full digital campaign built around the tension of being stuck, and the freedom that fluency in English unlocks.

Scope

4 conceptual hero films (up to 30s each), each targeting a distinct audience pillar: General, Business, Travel, and the main campaign line.

Challenge

Deliver broadcast-quality narrative films — created entirely from zero using generative AI — across a full multi-format digital and offline ecosystem.

02

The Hero Films

Four distinct films, each built from scratch using generative AI technology. Produced in early 2026 — before today's most advanced AI video models became widely available — these films demonstrate that the results come from creative direction, not just tools.

Hero Film 01
Aperto — Principal
Hero Film 02
General
Hero Film 03
Business
Hero Film 04
Travel
1920 × 1080
1350 × 1080
1080 × 1080
1080 × 1920
4 FORMATS PER FILM
03

The Delivery

Online Campaign
100
4 hero films + 16 derived formats + 80 motion graphics pieces with AI-generated backgrounds — all on schedule.
Offline Sprint
60
60 additional pieces requested at 9am. Delivered before 6pm the following day — under 33 hours, zero delays.
Revision Rounds
0
The final 3 hero films required zero revision rounds. Straight to approved on first delivery.
"
Agency-quality campaign. AI-native production. No crew, no set, no waiting — just results that move at the speed of the brief.
Claudio Luna · Founder, LunaFilms · AI Film Director
Campaign visual